The Learning Curve

So, in our trials and tribulations of setting up shop and all, we're learning a lot, and fast. Whale is new to the whole business of "textile design", though she's nurtured a long and passionate love affair with the printed fabric and it's many applications (you can see her penchant for vintage calicos in her Etsy shop as well as her own unique stylistic eye). As her counter-part, I'm lucky to have earned a degree in Textile Design and thus am able to help her achieve her goals (as well as mine). Also, I'm relearning a lot of things I'd thought I'd forgotten from my college daze, and all the while the voices of my hallowed instructors ring out in my head, their advice mostly of the sassy and endearingly bitchy sort, which always makes me smile (and of course, work harder).
Additionally, new technologies like digital printing have become much more accessible and affordable than they were when I was in school, This is forcing me to learn a lot about color calibration and such. The fabric below is a color chart we printed out with our fabric printer's facilities. It is going to save us so much frustration and time and money!

The possibilities are endless!

Whale's first design is deceptively complex.

Looking over what we are cooking up, we are both very excited about what's coming. As Whale and I learn and relearn the many nuances of achieving a cohesive and conceptually strong textile print, we only make our future endeavors that much easier.

Next up we'll be getting into the hand-painted part of our work. We'll sneak-peek them for you all in the next couple of weeks!

<3 SquidWhale Designs